Our People
 
Jacqueline Capossela
Senior Account Manager

As Senior Account Manager at The Bradford Group, Jacqueline is responsible for overseeing and managing all client accounts. This includes working closely with clients to develop and design promotional and marketing campaign strategies to meet the clients’ goals and objectives. She oversees the editing and scheduling of client media communications and social media content.

She also curates client media content and media pitches. Jacqueline is very skilled at developing new media relationships and nurturing existing ones.

She creates and oversees all the monthly client reports which include all media coverage and advertising campaigns (B2B & B2C), partnerships, sponsorships and events. Jacqueline is also responsible for evaluating media inquiries, developing media itineraries on behalf of the client for all hosted media, individuals /or groups, as well as following up to ensure the promised coverage.

Jacqueline also serves as the creative director and designer as well as the advertising traffic manager for highly successful client TV broadcast, print, digital and OOH campaigns in major markets including New York, San Francisco, Dallas, and Toronto (Canada). In this position she is responsible for coordinating the creative appropriate for the media outlet and the client. She also schedules assets in order to meet all advertising deadlines and tracks campaigns to provide thorough insight reports for each media buy. She has worked on campaigns with major upscale media brands such as Vanity Fair, Architectural Digest, Conde Nast Traveler, AFAR, Elite Traveler, LA Magazine and DOLCE (Canada). Jacqueline brings to the client her extensive experience on how to effectively negotiate and implement informed advertising and marketing strategies to maximize client campaign results.

Jacqueline also oversees the planning and coordination of exclusive client promotional events, for both the travel industry and media. Most recently Jacqueline was responsible for assisting with such travel industry events for Malta in New York City such as "Taste History" and the premiere of PBS series “Dream of Europe” featuring a Malta Episode. Before joining the Bradford Group, Jacqueline worked as a project manager in web design. With a deep interest in exploring new and diverse cultures, her Italian heritage and dual citizenship sparked her passion for travel.

In January 2024, Jacqueline earned her Master’s in International Communications from St. John’s University. Outside of work, she enjoys reading and practicing her creative writing skills.

347 Fifth Avenue, Suite 1205, New York, NY 10016, USA, Ph: (212) 447 0027 Fx: (212) 725 8253

Coming SoonComing Soon