KAREN HOFFMAN Senior Vice President Karen Hoffman is Senior Vice President of The Bradford Group, a New York-based Marketing/ Advertising/Public Relations Company, with extensive experience in tourism promotion and special events. Karen has been responsible for developing marketing strategies for a diverse range of clients including Corinthia Hotels International, The Tanzania Tourist Board, The InterContinental Hotels Africa, The Venezuelan Tourism Corporation, Avensa Airlines, Finland Promotion Board and Aerolineas Argentinas. Karen created and initiated the "World Tourism Award" on behalf of Reed Travel Exhibitions and co-sponsors American Express and the International Herald Tribune, presented annually at World Travel Market, London. Now in its eighth year, the Award ceremony is featured on opening day of World Travel Market London and advertised and promoted in the International Herald Tribune global edition. As Director of Media Relations for the International Institute of Peace Through Tourism (IIPT) Karen is responsible for the worldwide promotion and marketing of its global summits, including the first Global Summit on Peace Through Tourism, Amman, Jordan, November 2000; and its regional conferences in Africa. As Public Relations and Press Director for the American Tourism Society (ATS), Karen was responsible for organizing the press groups that covered the Annual Spring Conference in Budapest (March 2004) and Jordan (2005). Karen is a member of the International Board of Directors of the Africa Travel Association (ATA) and also serves as ATA Director of Public Affairs and Press. She was responsible for launching the ATA Magazine and high profile and in-depth web site. www.africa-ata.org. In May 2002, Karen received ATA's Annual Award for "Outstanding Achievement in the Promotion of Responsible Tourism to the Continent of Africa," presented in Conakry, Guinea. October 2002, she chaired a panel on private sector investment at Tanzania's first Tourism Investment Forum, organized by the Multilateral Investment Guarantee Agency (MIGA), a World Bank Group, in Dar es Salaam, Tanzania. Karen was a guest speaker on Tourism at the annual Harvard Business School Conference on Africa, February, 2004 and is a guest lecturer at the New York University Tisch School for Hospitality, Tourism and Travel Administration. In China, Karen was a speaker on the panel "Future Trends in Tourism Marketing," at the first World Summit on Tourism Marketing organized by the World Trade University, in Nanjing, November, 2004.   Karen has a BA in Political Science from Boston University; a Master's in Travel & Tourism Administration, New School for Social Research, New York; and has completed the Advanced Management Program, Cornell University Hotel School. Karen is a member of the Cornell Society of Hotelmen; a Board Member of the Academy of Travel & Tourism; and a member of the American Tourism Society.   Official Web Site of The Bradford Group, Head Office: 347 Fifth Avenue, Suite 1205 New York, NY, 10016 USA, Tel.(212) 447-0027, Fax (212) 725-8253 . E-Mail: Bradfordmktg@aol.com